aka @ludwik_guinea_pig, a one-year-old hairless guinea pig who lives in Poland with his owner Agata Nowacka, is now an internet sensation thanks to his Instagram account and fantastic modeling chops.
The more you look at images of this hairless rodent, the cuter he becomes.
But seriously, we don't just love this little guy for his soft pale pink skin and whiskers, but for his branding prowess.
Branding isn't just about your business logo. It is in your messaging, it's the look and feel of every single peice of content you let walk out of your digital (or physical) 'doors', it is how a consumer is treated, it is the feeling a consumer gets when they experience your brand - online or offline, and it's even in the brands you choose to allign your brand with.
Every time a consumer engages with your brand you want them to recognise your brand no matter what the medium. And this, my friend, comes down to solid brand framework and consistency.
Being consistently on-brand can be difficult. Most of the time it is made harder because the brand framework has to be interpreted clearly to all internal and external stakeholders and this can sometimes be misinterpreted. A confident brand gatekeeper is a must - someone with keen attention to detail who isn't afraid to say 'no' and can upkeep the integrity of your brand.
Next time you write a blog or create a social post think, think of Ludwik and his 50,000 Instagram followers.